Tuesday, 31 January 2012

All new..Part II

To introduce the product, we are back in our healthy snacking space with a milk based snack for children. French food giant Danone, recently launched a brand called 'Fundooz' (they should have called it FunDude - with a fun dude looking character). They first came out with Fundooz Yum Creamy, flavored in strawberry and vanilla. Flavored yogurt. This product is called Yum Chuski which comes in chocolate and kulfi flavors.

The problem is that I have no idea what exactly this product is. Pudding? No. Milkshake? No. Evidently, it is a launch meant for children, so clearly, it doesn't appeal to 30+ me (not even the child in me). Right from the packaging, to the product and the caricature, I found down right ugly.

Then comes actual product (that the only word that come to mind) - the texture is exactly that of milk with lots of cornflour added to it. Goop.

Danone Fundooz Yum Chuski Plus comes in easy squeeze pack which I couldn't pry open, even when I tried to neatly pull it along the 'tear here' perforated dotted line. I used a scissor to cut it neatly. And no chuski business here, I scoooped all the goop out with a desert spoon. The husband liked the product - he works in the food business so I guess he knows better - this product certainly didn't work for me. Let me try it out on my almost 2 year old.

1 comment:

Deeba PAB said...

LOL LOL LOL...love the way you wrote that. Kidstuff doesn't appeal to the 40+ me either. I can't get the appeal of the Oreo generation!